GA4
Google unifies data controls across Analytics and Ads: what changes in 2026
From June 15, 2026, Consent Mode becomes the single control for Google Signals, ad personalization and IPs. Here's what changes and how to keep things from breaking.
June 30, 20262 min read
GA4
How Consent Mode v2 affects your GA4 data (and how to recover it)
When a user rejects cookies, GA4 loses almost everything. Here's how behavioral modeling recovers up to 70% of the data.
June 13, 20262 min read