Consent, without the fine print
Privacy isn't an obstacle — it's an opportunity. We break down Consent Mode v2 so you can implement it without the headache.
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How to choose the right Consent Management Platform (CMP)
A practical buyer's guide to choosing a CMP in 2026: essential features, pricing models, red flags, and the questions to ask before signing.
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How to read the gcd parameter in Google Consent Mode v2
A practical guide to decoding the gcd parameter: what each letter means, how to interpret the consent trajectory, and how to use it to debug your implementation.
Conversion tracking status and diagnostics in Google Ads: how to read them
The tracking status hover card and the diagnostics tab tell you whether your conversions are being recorded and how Consent Mode affects them. Here's how to read both.
Google unifies data controls across Analytics and Ads: what changes in 2026
From June 15, 2026, Consent Mode becomes the single control for Google Signals, ad personalization and IPs. Here's what changes and how to keep things from breaking.
What G100, G111 and Google Consent Mode's GCS codes mean
Decode the gcs parameter (G100, G101, G110, G111) and the gcd of Consent Mode v2, and understand what data travels to Google when a user declines cookies.
Benefits and uses of Google Consent Mode v2
Beyond compliance: how Consent Mode v2 protects your ad revenue, recovers data and improves user experience. Benefits and use cases.
The cost of non-compliance: fines, lost conversions and the ROI of a CMP
Non-compliance costs twice: in penalties and in lost marketing data. How to calculate the return of investing in a consent management platform.
Implementing Google Consent Mode v2 in GTM step by step
A technical guide to setting up Consent Mode v2 in Google Tag Manager: default state, Consent Initialization, update after the choice, and validation.
Cookie types and how to audit them: the foundation of compliant consent
You can't ask consent for something you don't know about. A guide to cookie categories, how to classify them, and how to audit your site before configuring the banner.
Beyond Google: Meta, LinkedIn and TikTok and the consent question
Consent isn't just a Google thing. How it affects Meta Pixel, the Conversions API, LinkedIn Insight Tag and TikTok — and why the server side must honor it too.
Google Ads without cookies: conversions, remarketing and Smart Bidding with Consent Mode v2
No consent means no ad cookies. Here's how rejection affects your conversions, remarketing audiences and automated bidding — and how modeling cushions it.
How Consent Mode v2 affects your GA4 data (and how to recover it)
When a user rejects cookies, GA4 loses almost everything. Here's how behavioral modeling recovers up to 70% of the data.
GDPR, Law 1581 and LGPD: the legal framework for consent in LATAM and Spain
A clear guide to the legal framework that requires cookie consent in Spain, Colombia, Brazil and the rest of the region — and the penalties you risk.
How to comply with Google Consent Mode v2 before June 2026
A practical guide to adapting your site to the 7 required Google Consent Mode v2 parameters without losing Ads or Analytics data.